Commercial

Find the accounts. Stay until it closes.

A short list. The right rooms. Closed work. Not a busy calendar.

The motion

Target. Convert. Close.

The chase dies in the middle. We stay in it.

Same motion as the rest of the firm. Target is Qualify. Convert is Position. Close is Pursue and Win.

Choose the names that fit. Kill the ones that do not. Intelligence before activity.

Get in the room with the people who can say yes. Meetings with a next step. Follow-up that does not live in someone’s head.

Stay until it signs or it is dead. A pipeline you can inspect. Closed work. Not activity counts.

Where we sit

The scoreboard is closed work.

A short list. A reason each name is on it.

Inbound and outbound into meetings. Then into a pursuit with a next step.

Stay in the deal. No dropped threads.

A story they can repeat in the room. Specific enough to believe.

Weekly. Visible. Owned. Fixable.

Sit beside the team that has to sell and deliver. Or be that function.